Search Engine Optimization practices have changed since the advent of search engines. Keyword stuffing on multiple pages in a website could drastically improve search engine rankings before but today, search engine algorithms are stricter on what it takes for a website to achieve top rankings on search. Contemporary website designers have more technology available for designing better websites. Moreover, search engine optimization should be integrated right into the website design. You need to find a web design company that can deliver a search engine optimized website design.