SEO is an acronym for Search Engine Optimization, which is the process of improving (optimizing) a website so that it is more readily found online. SEO primarily focuses on improving a website’s rankings in search engines like Google and BING. The higher a website appears in the search engine rankings, the greater the likelihood that it will be visited. When a website received more traffic, there is a likelihood for more business.
An important factor for website optimization is the efficiency of the code with which the website is developed. Inefficient code that is bloated can slow down a website’s load time and dilute the code-to-text (on-page content). When we optimize on-page content, the optimization is better received by Google when the website code is minimized. Google more readily understands the semantic meaning of a page when there is less code. This helps to improve rankings.
